Email Marketing Support Services
How long have you been “meaning to” write that welcome sequence, only to shove it down the to-do list for another week?
Most photographers know it takes multiple touch points before someone books, but crafting 5 strategic, personality-packed emails is a total time suck. Even if you let ChatGPT churn it out, you’re still stuck editing, linking, and second-guessing every word.
Meanwhile, new leads sit in silence and your chance to turn them into clients slips away every week.
This task stays stagnant on your to-do list week after week!
MailerLite Welcome Nurture Sequence Set-Up
Bringing visitors to your website takes effort. So once they land, offer something juicy that gets them onto your list before they slip away.
A welcome nurture sequence warms people up, builds trust and brings them closer to booking.
AND once it’s built, it runs on autopilot while you’re shooting, editing, or living your life.
Photogs Are Talkin'
Meet Rachel, the creative force behind Little Vintage Photography in Liverpool. A truly brilliant analogue photographer who brings film, darkroom magic and storytelling together like no one else.
I helped Rachel move from Flodesk to MailerLite, set up her welcome nurture sequence and now write her monthly newsletters, so she stays effortlessly consistent with her list every month.
Here’s what she has to say about working together.
Ways I Can Help You Show Up Regularly in Inboxes
MailerlIte Nurture Sequence Set-Up
Here’s the fix: I’ll create a fully automated 5-welcome email nurture sequence that does the heavy lifting for you. These aren’t generic, cookie-cutter emails, they’re crafted to sound like you, showcase your work in its best light, and gently (or not-so-gently when needed) nudge subscribers toward booking.
Once it’s set up, the system runs on autopilot, consistently, automatically and even while you sleep. Every new subscriber who joins your list instantly steps into a journey that feels personal, polished, and professional.
Your business looks seamless and your new warm leads feel seen and taken care of.
Perfect for:
The Photographer Who’s Been “Meaning to Write That Welcome Sequence Forever” – but it’s still sitting untouched on the to-do list.
Includes:
- NOTE: You must already have your MailerLite account set up and your Domain verified (I’ll provide helpful resources to help with this)
You might be halfway to understanding the system (gawd knows you watched enough bloody tutorials already!) It seems doable, but it’s a total time-suck, and honestly?
You’d rather hand it over and have it done properly, faster, and without the stress – sweet!
"I couldn't have done this without jo!
Jo has been absolutely incredible. I struggled with keeping in touch with my email list and nurturing them each month. Jo stepped in and now takes care of this monthly task for me by collating my social media posts and creating my monthly newsletters in my brand voice. She is so friendly and accessible — I highly recommend her.
Ways I Can Help You Keep in Touch With Your Subs!
Monthly Newsletter Service
Be honest, how many times have you promised yourself you’d send a newsletter this month only to hit the last week, panic and either throw something together or skip it completely?
You’re not alone; this happens to loads of photographers. You know email marketing matters, but it always slides to the bottom of the pile. And yeah, you could write it yourself (or let ChatGPT spit out a wall of text), but you’ll still waste hours trimming, linking, sourcing content, and second-guessing every subject line.
Exhausting, right? There’s a better way.
Smart photographers outsource their email marketing, so their newsletter actually goes out, every single month. No guilt, no excuses, no late-night scrambles. Just consistent, monthly email newsletters without the stress.
Newsletter Bundle: Grab a whole year’s worth in one go. Ideal for the photographer who wants to keep showing up in inboxes — minus the monthly brain-drain and “I’ll do it next month” guilt trips.
Lock in your full year and I’ll throw in one month free, because consistency should come with perks (Limited spots available)
Perfect for:
The Photographer Who Craves Consistency – because your business deserves more than “maybe I’ll send one next month.”
Includes:
NOTE: Only available to Mailerlite Users (get in touch if you use different email marketing software)
Jo is such a charm and a great listener
I connected with Jo immediately upon chatting with her, she took everything oboard and went staright to work. As a photographer hereslf she knows the industry well and has lots of insights and great ideas. She set up my Mailerlite quickly and tested everything - I trusted her completely. I'm delighted with all the work and grateful to gain a new friend and someone in my corner who supports me!
Ways I Can Help You Spring Clean Your Subs List
The Inactive Subscribers Campaign
Hanging on to subscribers who never open your emails actively hurts your deliverability. Email platforms see all those unopened sends and start thinking, “meh, maybe this photographer’s emails aren’t worth landing in the inbox.” Translation? Even your engaged subscribers might stop seeing your emails.
The fix is simple: Run an Inactive Subscribers Campaign every quarter.
But let’s be honest, it’s a total time suck to set up. You’ve got to create a group, set up triggers, write emails, add GIFs, remove bounces, tidy up unsubscribes and that’s just for starters.
This is where I step in. I’ll build your campaign and leave you with a system you can reuse every quarter. It’s a one-off job that feels lush to hand over to someone else.
Perfect for:
The Photographer Who’s Never Deleted a Subscriber in Their Life – and whose list is now a digital hoarder’s paradise.
Includes:
NOTE: only available to Mailerlite Users)
She’s constantly bringing fresh, innovative ideas to the table
From day one, Jo helped us build our new business from scratch creating and implementing our workflows, crafting email automations, writing newsletters and blogs and even assisting in the design and development of our website. She’s constantly bringing fresh, innovative ideas to the table that help us market and network in ways that feel authentic and aligned with our brand!
Ways I Can Help You
When You Need It Ad-Hoc VA Assistance
Let’s be real, not every part of running a photography business lights you up. Some tasks feel like a black hole of time, others drain your energy faster than your camera battery on a wedding day.
And honestly? You didn’t become a photographer to spend hours buried in admin, glued to your inbox, or untangling software settings.
That’s where I come in. Think of me as your on-call business sidekick, the person you can throw those “ugh, not this again” jobs at and know they’ll be handled.
It’s not about giving up control; it’s about buying yourself breathing space, reclaiming your creative energy and knowing the behind-the-scenes grind is in safe hands.
Perfect for:
The Photographer Who Needs a Safety Net – someone they can lean on when things pile up.
Tasks Include: Pick A Mix Selection
Imagine opening your email to find it neatly organised, with only the important messages waiting for your attention. No more scrolling through spam or losing track of client inquiries. By bringing in someone to declutter and prioritise your inbox, workflow [insert most loathed task here] you can start your day/week focused, not frazzled.
Whether you just need a quick fix ONE time only for those tasks you’ve been avoiding like the plaque or you’d love my ongoing guaranteed monthly support (spaces limited get in touch to see the monthly hours currently available).
You’ve got choices!
And here’s the best part, you’re not hiring an employee. So no payroll, no sick pay, no holiday pay
Get fab support without the strings attached.
How's this Work Jo?
→ Well, You’ve Gotta Make The First Move!
1. Choose a Service
What will make the biggest difference?
Consider what will benefit your business and sanity most right now and let’s start there!
2. Reach Out
You’ve got two options:
Book a quick call or fill out my contact form. Either way, you’ll unlock instant, personalised support that’s all about you (and your biz sanity).
3. Let’s Talk
Human to human, no scripts, no sales talk, just a good old fashioned conversation about your needs and whether I’m the right fit to help out right now.
4. Decide with Confidence
After our call, you’ll have everything you need to decide if I’m the right fit to take on the tasks you’d rather not tackle.
Imagine handing over the boring admin tasks and freeing up your time to focus on bring in leads and converting them into raving fans!
Feels good already, right?
Got Questions?
Head over to my FAQs page for all the juicy details on timelines, payment terms, what happens when, and everything in between.
How much?
Let’s cut to the chase (because who’s got time for mystery pricing?) CRM Services kick off from £95, depending on what kind of chaos we’re sorting out. Full CRM Setups are custom-quoted depending on the complexity of the system you’ll be choosing.
Studio Ninja is the quickest and easiest build (and to navigate for those brand new to CRMs). It’s a CRM system built by photographers, for photographers (I also have a Studio Ninja code for 20% off here). I also do full set-ups for Dubsado. The cost is dependent on how many services you offer and the complexity of the workflow you want to create and automate. Booking a call gives me a better idea of what you want from your CRM. A 40% deposit secures a spot on my calendar to do the Work if you go ahead.
Mailerlite welcome sequence and monthly newsletter creation all have fully transparent pricing, no smoke, no mirrors, no“contact me for a quote”. Everything’s laid out clearly so you know exactly what you’re investing in before you even get in touch.
Ad-hoc Support: If you only need an extra pair of hands now and then, my Ad-hoc support starts at £30/hour, ideal if you have a bunch of tasks that have been keeping you up at night.
😎 Payment plans are totally an option if you’d rather spread things out – I’m all about making your life easier!
How long?
Ah, the classic “how long is a piece of string?” question and the honest answer is, it depends!
📌CRM setups typically take around 20–25 working days (Monday–Friday), depending on your system and the complexity of the workflows and automation required. That includes creating all your canned emails, email templates and automations built and tested to perfection.
🚢Jumping ship from one CRM to another typically takes around 20–25 working days (Mon–Fri). It’s a hefty bit of behind-the-scenes magic that involves copying and rebuilding all your current questionnaires, email templates, workflows, automations, contact forms, services and packages. Basically, everything that keeps your client experience running smoothly. Think of it as hiring movers for your digital office.
📋 Client Migration: Moving clients from one CRM to another typically takes around 15–20 working days (Mon–Fri), depending on the service you choose. It’s a detailed, hands-on process that involves transferring active clients and new leads and if you’ve chosen the Smooth Operator package, migrating key client data, generating PDFs where needed, and triple-checking every detail for your 50 most recent clients so nothing gets lost. I treat migrations like digital house moves: everything gets packed, labelled, and unpacked neatly so your business walks into its new home without chaos, missing socks, or mystery boxes.
📧 Email marketing projects are typically wrapped up within 10–15 hours, spread over about a week and a half. Each newsletter takes around 1–3 hours, depending on the amount of content we’re working with, who’s supplying it, whether you already have a template in place, and how many rabbit holes I tumble down while testing every link to ensure it behaves correctly. Plus, preview approval time and scheduling!
How much do you need from me?
Honestly?
Quite a bit (but in a painless way, I promise). I’ll send you a questionnaire to get all the juicy details. There will be times when I’ll ask for more information. If we need to, we can hop on a quick Zoom call to make sure things are looking how you want them to look. You’ll always be in the loop and will be updated as I go, so there’s no “where has she disappeared to?” moment.
Completing my questionnaire as soon as you can means I can look at an official start date sooner.
How do I get started?
Take a deep breath and ask yourself:
What would make the biggest difference to you right now? What could you hand off that would instantly unclog the bottleneck in your business? What’s stealing the most time? What’s draining the most energy? And the important one, what would feel like pure relief if it wasn’t on your plate anymore?
Sit with that for a second.
Because it’s no accident you landed on a VA’s website, especially one who lived and breathed this industry for years. You don’t need better time management; you need to get the right tasks off your to-do list so you can focus on the things that will actually GROW your photography business.If you’re ready for YOU to feel lighter in your business, let’s chat. I’ll help you figure out what’s weighing you down so you can breathe again.
How long will a system take to learn once you’ve created it?
Good news: I don’t just hand over your new CRM system and disappear into the night. You’ll receive a recorded Zoom walkthrough of your new setup, a guided tour of what was built, why it’s structured that way, and how it works for you. It’s not a step-by-step training session (that’s available separately), but you’ll have an understanding of how things are set up.
And the support doesn’t stop there if questions pop up later (and they always do), I’m right here. Email me, ask, get clarity. No “you’re on your own now, good luck!” energy. I also give you resources, so you’re not losing hours to guesswork, tutorials, and mild tech-related despair.
And if you ever want extra help, a refresher, or a live walkthrough, you can book a call with me anytime. I’m here to make your business feel easier, not heavier.
How about a discount code?
Yes, I have discount codes floating around – head over to my Resources page and see what’s up for grabs. Who doesn’t love a good deal?
How do I know which service to opt into?
If you’re feeling a bit “ummm… everything sounds useful but I’m a bit overwhelmed with choice” then let’s hop on a free 15-minute call and figure out what’s the best fit for you right now. And hey, if there’s more than one service that catches your eye, we can chat about a cheeky discount (tempting, right?).
I primarily work with Studio Ninja and Dubsado for CRM systems (setup, audits, workflows, automations, templates — the whole shebang), MailerLite for email marketing (newsletters, nurture sequences, campaigns and lead magnets), and Pixieset for all sorts.
And because I’ve lived inside this industry for years, I can offer support that actually makes sense for how you run your business day-to-day.
My range of work is genuinely vast from system clean-ups to full CRM builds, email automation to newsletter strategy, client journey improvements to workflow refinement, and all the fiddly admin tasks most photographers hate but secretly need. So if you’re wondering whether something is in my wheelhouse, ask away. Chances are, it’s either something I do already or something I’m more than happy to take off your plate.
The point is: you don’t have to juggle all this alone.
"Communication with Jo was fantastic. …
Communication with Jo was fantastic. Besides being a professional—both as a photographer and as a workflow specialist—she is a kind and wonderful person. She’s someone great to work with
If you wanna get to where your heading quicker, get some help along the way for an easier ride!
Book a call today to experience the freedom and focus that comes with hiring ME to set up your CRM and watch your business thrive.
Systems I Work With
Ghostbusters!
Have you been ghosted again?
The Ghostbuster Final Follow-Up Email Pack could help!
Created for photographers with zero tolerance for radio silence. My 5 copy-and-paste final follow up email templates are perfect to send when a new lead ghosts after inquiring.
💥 Grab your free Ghostbuster Email Template Pack now. And give those ghosts one last chance before you move the heck on!
