Email Marketing Support Services

How long have you been “meaning to” write that welcome sequence, only to shove it down the to-do list for another week?

Most photographers know it takes multiple touchpoints before someone books, but crafting 5 strategic, personality-packed emails is a total time suck. Even if you let ChatGPT churn it out, you’re still stuck editing, linking, and second-guessing every word.

Meanwhile, new leads sit in silence and your chance to turn them into clients slips away every week. This task stays stagnant on your to-do list!.

Lead Magnet & Nurture Sequence Set-Up

Photographers often focus on social media to drive inquiries, but what about the people who land on your website and leave? Without a strong lead magnet in place, they’re gone and you’re left chasing leads.

By outsourcing the creation of your welcome email nurture seq you can capture those visitors and guide them toward booking a call or session with you. No more scrambling to keep up with email marketing strategies. I’ll build a system that does it for you, consistently, automatically, and in a way that feels completely you.

i want this off my plate!

Photogs Are Talkin'

Here’s a video from my client, Rachel, owner of Little Vintage Photography in Liverpool. Listen to what she has to say about working with me!

I’ve Seen Enough - Lets chat!

Ways I Can Help You Show Up Regularly in Inboxes 

Lead Magnet & Nurture Sequence Set-Up

Starts at £395

Here’s the fix: I’ll create a fully automated 5-welcome email nurture sequence that does the heavy lifting for you. These aren’t generic, cookie-cutter emails, they’re crafted to sound like you, showcase your work in its best light, and gently (or not-so-gently when needed) nudge subscribers toward booking.

Once it’s set up, the system runs on autopilot, consistently, automatically and even while you sleep. Every new subscriber who joins your list instantly steps into a journey that feels personal, polished, and professional. Your business looks seamless and your new warm leads feel seen and taken care of.

Perfect for:

The Photographer Who’s Been “Meaning to Write That Welcome Sequence Forever” – but it’s still sitting untouched on the to-do list.

Includes:

20 min Zoom call to talk through ideas
Lead Magnet (a guide/pricelist provided by you example or tips)
Create a branded Opt-in Form
Create Email Nurture Sequence - 5 Automatic Welcome Emails
Link the Lead Magnet to Nurture Sequence Email
Subscribers Grouped
Max 2 Types of Services (additional services at £30 per hour)
Add logo, brand colours and social media handles
Embed code to add the Lead Magnet on your Website
Suggestions of where to share & include this Lead Magnet
Testing automations and links
Walkthrough recorded Zoom call upon completion

NOTE: You must already have your Email Marketing software set up and verified (currently this is only available to Mailerlite, Flodesk and Kit users)

You might be halfway to understanding the system (gawd knows you watched enough bloody tutorials already!) It seems doable, but it’s a total time-suck, and honestly?

You’d rather hand it over and have it done properly, faster, and without the stress – sweet!

Hire Me To set up your welcome seq on Autopilot!

"I couldn't have done this without jo!

Jo has been absolutely incredible. I struggled with keeping in touch with my email list and nurturing them each month. Jo stepped in and now takes care of this monthly task for me by collating my social media posts and creating my monthly newsletters in my brand voice. She is so friendly and accessible — I highly recommend her.

Rachel Little vintage photography

Ways I Can Help You Keep in Touch With Your Subs!

Monthly Newsletter Service

£45/£55 per newsletter

Be honest, how many times have you promised yourself you’d send a newsletter this month only to hit the last week, panic and either throw something together or skip it completely?

You’re not alone; this happens to loads of photographers. You know email marketing matters, but it always slides to the bottom of the pile. And yeah, you could write it yourself (or let ChatGPT spit out a wall of text), but you’ll still waste hours trimming, linking, sourcing content, and second-guessing every subject line.

Exhausting, right? There’s a better way.

Smart photographers outsource their email marketing, so their newsletter actually goes out, every single month. No guilt, no excuses, no late-night scrambles. Just consistent, monthly email newsletters without the stress.

😎 Newsletter Bundle: Grab a whole year’s worth in one go. Ideal for the photographer who wants to keep showing up in inboxes — minus the monthly brain-drain and “I’ll do it next month” guilt trips.

Lock in your full year and I’ll throw in one month free, because consistency should come with perks (that’s 12 newsletters for the price of 11 and yup, payment plans are available!)

Perfect for:

The Photographer Who Craves Consistency – because your business deserves more than “maybe I’ll send one next month.”

Includes:

Write 1 Monthly Newsletter (two options: you provide the info or I'll hunt it down myself)
Test all links, send a preview to approve and schedule it to go out on a day/time of your choosing!
Option One: 1 x Newsletter - £55 (I gather all the info myself for your sm and blogs etc and create)
Option Two: 1 x Newsletter - £45 (You send all the info/links and then I’ll create)

NOTE: (Currently only available to Mailerlite, Flodesk and Kit Users)

Save Me from My Newsletter Email Hell!

Jo is such a charm and a great listener

I connected with Jo immediately upon chatting with her, she took everything oboard and went staright to work. As a photographer hereslf she knows the industry well and has lots of insights and great ideas. She set up my Mailerlite quickly and tested everything - I trusted her completely. I'm delighted with all the work and grateful to gain a new friend and someone in my corner who supports me!

Magadalena Atelier 2.5 Photography 

Ways I Can Help You Spring Clean Your Subs List

The Inactive Subscribers Campaign 

£149

Hanging on to subscribers who never open your emails actively hurts your deliverability. Email platforms see all those unopened sends and start thinking, “meh, maybe this photographer’s emails aren’t worth landing in the inbox.” Translation? Even your engaged subscribers might stop seeing your emails.

The fix is simple: Run an Inactive Subscribers Campaign every quarter.

But let’s be honest, it’s a total time suck to set up. You’ve got to create a group, set up triggers, write emails, add GIFs, remove bounces, tidy up unsubscribes and that’s just for starters.

This is where I step in. I’ll build your campaign and leave you with a system you can reuse every quarter. It’s a one-off job that feels lush to hand over to someone else.

Perfect for:

The Photographer Who’s Never Deleted a Subscriber in Their Life – and whose list is now a digital hoarder’s paradise.

Includes:

Set up a removal of inactive subscribers campaign
Sort remaining vs. see ya subscribers into groups
Set up triggers & conditions
2 done-for-you emails (copy + GIF included)
Remove current bounced & unsubscribed contacts
A reusable system you can run every quarter

NOTE: (Currently only available to Mailerlite, Flodesk and Kit Users)

well hot damn - this is what i need!

She’s constantly bringing fresh, innovative ideas to the table

From day one, Jo helped us build our new business from scratch creating and implementing our workflows, crafting email automations, writing newsletters and blogs and even assisting in the design and development of our website. She’s constantly bringing fresh, innovative ideas to the table that help us market and network in ways that feel authentic and aligned with our brand!

Christman Photography

Ways I Can Help You

When You Need It Ad-Hoc VA Assistance

£30 per hour

Let’s be real, not every part of running a photography business lights you up. Some tasks feel like a black hole of time, others drain your energy faster than your camera battery on a wedding day. And honestly? You didn’t become a photographer to spend hours buried in admin, glued to your inbox, or untangling software settings.

That’s where I come in. Think of me as your on-call business sidekick, the person you can throw those “ugh, not this again” jobs at and know they’ll be handled. It’s not about giving up control; it’s about buying yourself breathing space, reclaiming your creative energy and knowing the behind-the-scenes grind is in safe hands.

Perfect for:

The Photographer Who Needs a Safety Net – someone they can lean on when things pile up.

Tasks Include: Pick A Mix Selection

Creating Gmail folders, labels and sub-labels for organisation
Unsubscribe to unwanted or spam emails
Prioritise emails using labels (Urgent, Action Req’d, Follow Up Etc)
Archive emails older than 12 Months
Creating 1 Blog post per month (marketing)
Update workflows
Follow up with cancelled or no show appointments
Send follow up emails & archiving ghosted leads
Cover your email inbox while on holiday (1 check per day Mon-Fri)
Sort Through Current in box and de-clutter to manageable level so you can BREATHE again!
That THING that’s not be listed here BUT would make life so much easier!

Imagine opening your email each morning to find it neatly organised, with only the important messages waiting for your attention. No more scrolling through spam or losing track of client inquiries. By bringing in someone to declutter and prioritise your inbox, workflow [insert most loathed task here] you can start your day focused, not frazzled.

Whether you just need a quick fix ONE time only for those tasks you’ve been avoiding like the plaque or you’d love my ongoing guaranteed monthly support (spaces limited get in touch to see the monthly hours currently available).

You’ve got choices!

And here’s the best part, you’re not hiring an employee. So no payroll, no sick pay, no holiday pay 

Get fab support without the strings attached.

1. One-off tasks (£30 per hour)

Perfect for tackling that thing you’ve been dodging or clearing out the random tasks piling up on your to-do list (you know the ones I’m talking about!).

These are the little gremlins that weigh you down in the back of your mind, the energy leaks that stop you from showing up fully in your business.

2. Secure Ongoing Monthly support (£30 per hour)

Ideal if those recurring tasks keep creeping back to haunt you (👻 looking at you, admin). Choose a monthly package of 5, 10, or 15 hours to lock in my time each month (subject to availability)

No more last-minute scrambles or missed chances, your spot’s guaranteed. I’ll keep things ticking behind the scenes while you focus on the fun, creative stuff that lights you up.

I’m Ready To Let This Go!

How's this Work Jo?

→ Well, You’ve Gotta Make The First Move!

  • 1. Choose a Service

    What will make the biggest difference? 

    Consider what will benefit your business and sanity most right now and let’s start there!

  • 2. Reach Out

    You’ve got two options:

    Book a quick call or fill out my contact form. Either way, you’ll unlock instant, personalised support that’s all about you (and your biz sanity).

  • 3. Let’s Talk

    Human to human, no scripts, no sales talk, just a good old fashioned conversation about your needs and whether I’m the right fit to help out right now.

  • 4. Decide with Confidence

    After our call, you’ll have everything you need to decide if I’m the right fit to take on the tasks you’d rather not tackle.

    Imagine handing over the boring admin tasks and freeing up your time to focus on bring in leads and converting them into raving fans!

    Feels good already, right?

Got Questions?

Head over to my FAQs page for all the juicy details on timelines, payment terms, what happens when, and everything in between.

  • How much?

    Let’s cut to the chase (because who’s got time for mystery pricing?) CRM Services kick off from £95, depending on what kind of chaos we’re sorting out. Full CRM Setups are custom-quoted depending on the complexity of your system.

    Studio Ninja is the quickest and easiest build (and to navigate for those brand new to CRMs). It’s a CRM system built by photographers, for photographers (I also have a Studio Ninja code for 20% off here). I also do full set-ups for Dubsado, 17 Hats, and LightBlue systems. Investment typically ranges between £1,000–£1,300. A 40% deposit secures a spot on my calendar to do the Work.

    Email marketing, newsletter creation, and done-for-you launches all have fully transparent pricing, no smoke, no mirrors, no “contact me for a quote”. Everything’s laid out clearly so you know exactly what you’re investing in before you even get in touch.

    Ad-hoc CRM Support: If you only need an extra pair of hands now and then, my Ad-hoc support starts at £30/hour, ideal if you have a bunch of tasks that have been keeping you up at night (think new questionnaires, new packages, quote templates, etc)

    😎 Payment plans are totally an option if you’d rather spread things outI’m all about making your life easier!

  • How long?

    Ah, the classic “how long is a piece of string?” question and the honest answer is, it depends!

    CRM setups usually take around 20–25 working days (Mon–Fri), depending on your system. That includes creating all your canned emails, templates, and automations built and tested to perfection.

    Jumping ship from one CRM to another typically takes around 20–25 working days (Mon–Fri). It’s a hefty bit of behind-the-scenes magic that involves copying and rebuilding all your current questionnaires, email templates, workflows, automations, contact forms, services, and packages etc, basically everything that keeps your client experience running smoothly. Think of it as hiring movers for your digital office.

    Client Migrations: Moving clients from one CRM to another typically takes around 15–20 working days (Mon–Fri), depending on which service you choose — Smooth Operator or The Quick Shift. It’s a detailed process that involves transferring all current clients and new leads, and — if you’ve gone for the Smooth Operator package — migrating every bit of important client data, creating PDFs where needed, and triple-checking that every detail lands safely in its new digital home. I treat client migrations like digital house moves; everything gets packed, labeled, and unpacked neatly, so nothing goes missing in the shuffle

    Email marketing projects are typically wrapped up within 10–15 hours, spread over about a week.

  • How much do you need from me?

    Honestly? Quite a bit (but in a painless way, I promise). I’ll send you a questionnaire to get all the juicy details and then we’ll jump on a Zoom call to make sure I’ve got everything I need. You’ll always be in the loop—I’ll update you as I go, so there’s no “where has she disappeared to?” moment.

  • How do I get started?

    Take a deep breath and ask yourself: What tasks can you shred to accelerate your goals? What’s the biggest time-sucker in your business right now? What’s draining your energy that you’d love to offload? Have a think, and let’s chat—I’ll help you find your focus so you tackle the tasks that actually matters (like, marketing, growing and forging connections etc)

  • How long will a system take to learn once you’ve created it?

    Good news: I don’t just hand over your new system, launch or email marketing set up and disappear into the night. We’ll have a recorded Zoom call where I’ll walk you through everything, step by step. Plus, I offer ongoing support, so if you have questions after, I’m just an email away. No “You’re on your own, figure it out yourself” nonsense here!

  • How about a discount code?

    Yes, I have discount codes floating around – head over to my Resources page and see what’s up for grabs. Who doesn’t love a good deal?

  • How do I know which service to opt into?

    If you’re feeling a bit “ummm… everything sounds useful and I’m a bit overwhelmed with choice” then let’s hop on a free 15-minute call and figure out what’s the best fit for you right now. And hey, if there’s more than one service that catches your eye, we can chat about a cheeky discount (tempting, right?).

Still need help?

If you don’t see your answer here, please do reach out for a chat!

Get in Touch

"Communication with Jo was fantastic. …

Communication with Jo was fantastic. Besides being a professional—both as a photographer and as a workflow specialist—she is a kind and wonderful person. She’s someone great to work with

Tjapko de Heus Fotografie

If you wanna get to where your heading quicker, get some help along the way for an easier ride!

Book a call today to experience the freedom and focus that comes with hiring ME to set up your CRM and watch your business thrive.

Book a Call

Systems I Work With

Ghostbusters! 
Have you been ghosted again?

The Ghostbuster Final Follow-Up Email Pack could help!

Created for photographers with zero tolerance for radio silence. My 5 copy-and-paste final follow up email templates are perfect to send when a new lead ghosts after inquiring.

Choice of 5 final follow-up email templates + bonus!
Humorous GIFs that'll speak volumes
Quick to use, surprisingly satisfying, might just work!

💥 Grab your free Ghostbuster Email Template Pack now. And give those ghosts one last chance before you move the heck on!

Lead Magnet Ghostbuster Download

My Blog For Curious Minds

Ghostbusters! Have you been ghosted again?

The Ghostbuster Final Follow-Up Email Pack could help!

Created for photographers with zero tolerance for radio silence. My 5 copy-and-paste final email templates are perfect to send when a new lead ghosts after inquiring.

Choice of 5 final follow-up email templates + bonus!
Humorous GIFs that'll speak volumes
Quick to use, surprisingly satisfying, might just work!

💥 Grab your free Ghostbuster Email Pack now.  And give those ghosts one last chance before you move the heck on!

Lead Magnet Ghostbuster Download