Hi, I'm Jo,
I help overwhelmed photographers (whether you’re just starting out or already deep in the thick of it!) put organised systems in place so your business can GROW.
⟶ Consistency builds trust.
⟶ Trust brings return bookings
⟶ Return bookings create referrals
⟶ Referrals build reputation
That’s growth.
And growth = more Moolah in your biz.
That’s my superpower and I ain’t afraid to admit it!
More effort won’t grow your business.
The structure underneath it will.
Most photographers think growth comes from doing more marketing.
And marketing absolutely matters, it brings people in.
But bringing people in and building a growing business are two different things.
Think of your business like this:
CRM = the Engine
Email Marketing = the Accelerator
Marketing = the Fuel
All three matter.
Fuel gets the car moving. But if the engine leaks, you just burn through more fuel while barely going anywhere. That’s what it feels like when enquiries come in but never turn into repeat clients, referrals, or steady work.
You’re active — just not compounding and growing.
The department of future-you’s problems!
Let’s be honest…
Admin makes most photographers run for the hills, and being “organised” feels like someone else’s personality.
The important things that actually help you grow get pushed back:
sorting your workflow, setting up a CRM, starting email marketing.
Then busy season hit and future-you inherits the mess.
No judgement here.
I can untangle and improve the workflows you built in a rush, quiet the admin noise with smart automation and set up systems so they never end up in the department of future-you’s problems again.
Or maybe you’re still wondering what even is a CRM (client relationship managament system) or workflow?
“I absolutely love what Jo did for me. My clients now rave about how good it is to work with me, not just the photography, but the whole experience. It feels strange taking the compliments because that’s Jo’s work behind the scenes. Everything is organised, easy to find and so much better than before. Because Jo is a photographer herself, she understands what running a photography business actually looks like on the backend and that made a huge difference. I can’t fault her and would 100% hire her again” –
Anja Poehlmann Foto + Film.
Photogs Are Talkin'
Here’s a video that my long term clients Preston and Laurette of Christman Photography recorded for me.
I help them monthly with all aspects of their photography business (for clarification and full transpancey proposes, I can confirm no money or bribes where exchanged in the making of this!)
What Life Looks Like Right Now…
Now, Imagine This Instead…
Systems I Work With
Smart photographers understand that succcess isn't about doing it alone.
By offloading tedious tasks they gain more time to create, build better relationships and grow their business faster and with way less stress.
What part of your Photography biz is screaming for help right now?
Setting up your CRM or Email Marketing yourself might seem like “working on the business,” but if it’s pulling you away from marketing, booking clients, or shooting, it’s just clever procrastination in disguise.
You weren’t meant to do it all. You were meant to create. Let me tame the scream!
I help photographers ditch the overwhelm, the mediocre workflows and get the sh*t that’s sucking your time, done!
If you’re ready to stop juggling everything alone and start focusing on the parts of your business that actually bring in new clients and collaborations, I’ve got your back.
I’ll handle the backend, so you can stay at the helm, steering your ship toward new horizons.
It starts with YOU taking action today!
Systems I Work With
Photogs Are Talkin'
Meet Anja, a brilliant branding and family photographer over at Anja Poehlmann Foto + Film. She recently took the plunge and moved from Studio Ninja to Dubsado and I helped make it a smooth sailing!
Hit play to hear what she had to say about the process of working with me. Thinking about switching CRMs too?
Well hello, I'm Jo!
On my journey from behind the lens to helping photographers build better systems, I’ve worn all the hats!
I know what it’s like to lose hours (months) learning yet another piece of admin software all while wondering why the business still isn’t growing.
Then I figured it out.
CRM and email marketing go hand in hand, they’re the cream and the jam in a scone. One holds the relationship, the other nurtures it.
So when I say I get it, I really do.
The overwhelm. The mental load. And the burnout that comes from juggling everything alone!
Are you stuck in a learning loop?
It’s easy to get caught up in “busywork,” doing tasks that seem productive but don’t actually contribute to growth.
DIY set up of your CRM might feel like working on your business, but if it’s taking you away from marketing, building client relationships, and working on high-value projects, it’s just busywork.
True growth happens when you let go of the backend tasks and focus on what really matters: filling your CRM with clients.
Ghostbusters!
Have you been ghosted again?
The Ghostbuster Final Follow-Up Email Pack could help!
Created for photographers with zero tolerance for radio silence. My 5 copy-and-paste final follow up email templates are perfect to send when a new lead ghosts after inquiring.
💥 Grab your free Ghostbuster Email Template Pack now. And give those ghosts one last chance before you move the heck on!
Jo doesn’t just help with the day-to-day she brings fresh, innovative ideas...
that have directly impacted my income and helped me grow in ways I couldn’t have imagined. Jo is reliable, resourceful, and incredibly talented. She’s not just a virtual assistant; she’s a critical part of my team and truly feels like family
Stop the endless Googling.
I’ve pulled together my absolute favourite photography recommendations the stuff I actually use (and wish I’d known about sooner).
Whether you’re in a tech tangle, drowning in to-do lists, or just want someone to tell you what’s great. This page is for you.
It’s the kind of resource I desperately wanted when I first started out. Go have a nosey. I bet you’ll find something you didn’t know you needed.
Jo is not just an incredible virtual assistant...
she’s the visionary who sparked the idea for our business. Jim Thorpe Elopements exists today because of her creativity, strategy, and deep understanding of how to build something meaningful and profitable from the ground up!
Stop spinning your wheels in the DIY trap
Book a call today and feel the sweet relief of handing your CRM chaos to me. I’ll tidy it up, automate the heck out of it and straight-up rock your photography biz world!
I didn’t know where to start or how to approach iT...
I had been subscribed to Studio Ninja for a while, but kept putting off setting it up as it left me feeling confused the moment I opened it. Honestly, I didn’t know where to start or how to approach it—until I met Jo. Jo is a photographer who knows how to establish structure and maintain an overview of these kinds of tasks. In fact, she genuinely enjoys it
My Blog For Curious Minds
What It Really Feels Like to Hand Over Passwords
This is the sweaty-palmed truth behind delegating the back end of your photography business to a Virtual Assistant. Let’s not…
