Who the Heck Am I?

I’m Jo a former UK birth photographer turned Virtual Assistant whose wildly obsessed with CRM’s, marketing, automation and strategy (yeah, weird, I know!).

Me in a nutshell:

I’m a Mum to two young men (aka proof I’m old as feck)
You’ll always find me dressed in black (I’m a goth at heart).
Socks - Inside out and mismatched. Every time!
Hoarder of photography books (it's a sweet weakness).
David Lynch fanatic—Twin Peaks is my happy place.
I drop the occasional F Bomb (I’m big on expressing yourself!)
I’m an Introvert who loves hot baths and winter nights.
I collect notebooks like they’re going out of fashion (genuine addiction to stationery!)
and, I’m a day dreamer (and have plenty of school reports to prove it!)

What stood out most was Jo’s exceptional communication…

From the very start, she asked how I preferred to communicate (something many people overlook) and maintained clear, consistent updates throughout the project. She highlighted action points, followed up on anything I might have forgotten, and made sure I was always in the loop without feeling overwhelmed

Rebecca Holmes Photography

So, Hey, I see you,

You’re a photographer too, which means you’re likely juggling a million things right now. I know, because I’ve been there.

I’ve learned a crucial lesson: that feeling busy with tasks can trick you into believing you’re working on your business when, in reality, your time should be spent on marketing your business.

So, instead of loosing hours and your mind creating half arsed workflows and the bare minimum automations, let me take this and other tasks you loath, off your plate (you know the tasks I mean!)

I can elevate your client journey so that they feel they’re at the centre of your universe and the most important person on the planet!

Leaving you to do the things you’re avoiding like the plaque because excellent marketing takes time and planning!

I can’t sing Jo’s praises enough…

moving my CRM was something I had wanted to do for a while but since it takes a lot of time I kept postponing. Jo started offering her services just at the right time for me to finally tackle this job. I couldn’t be happier with her work!”

Anja Poehlmann Film & Photo

Here’s a little bit about being a birth photographer.

I started documenting births back in 2016 although I have slowed right down, I still take on the occasional birth if it hits a few things that make it difficult for me to say no. Trying to market to an audience who’d never heard of birth photography was no easy ride!

If you’re a birth photographer and you’d love more guidance in this area, reach out.

Below are two birth images but you can find more of my work by searching for @southwales_birthphotographer over on Instagram.

Hey there,

I bloody love helping photographers like you ditch the overwhelm, the mediocre workflows and get the sh*t that’s sucking your time, done!
I’m Taking The Leap!

Want the GOOD stuff on the regular?

Get yourself on my email list and I’ll send the best bits straight to your inbox each month, no algorithms, no scrolling required. It’s where I share first dibs on new resources, helpful how-tos, bite-sized tips, occasional behind-the-scenes chaos and the odd pep talk when you need it most!

If you like what’s on this page, chances are you’ll love what’s in the emails. And if it turns out not to be your thing? No biggie, you can unsubscribe anytime, no awkward goodbyes.

But I think we might just get along famously!

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