This is the sweaty-palmed truth behind delegating the back end of your photography business to a Virtual Assistant.
Let’s not pretend it’s easy. You’ve been a one-person show for years. Your business is your baby. Your logins are your lifeline. And the thought of handing over passwords? Cue the heart palpitations and the sudden need to alphabetise your Lightroom presets instead.
Photographers tell me all the time:
“I know I need help, but I’ve got everything in my head and I don’t even know where to start.”
Or the classic:
“I’m embarrassed about the mess behind the scenes.”
Guess what? You are not alone. Most photographers feel like they have to dash around to make their back-end look like [insert your bullshit reason here] before someone else sees it. But here’s the truth bomb: I’ve seen it all.
Half-built workflows. Google Sheets from 2019. Emails that were supposed to go out last October. That one rogue automation that still somehow goes out unexpectedly.
And I’ll still think your business is brilliant.
It’s Not Just Passwords. It’s Permission.
When you hand over access to your CRM, your email marketing, and even your inbox, it’s not just a logistical exchange. It’s an emotional one.
You’re saying:
- “I trust you not to break things.”
- “I trust you to care about my business like I do.”
- “I trust you to make things better.”
That’s big. That’s vulnerable. That’s human.
And because I know how big it feels, I use NordPass to keep everything safe and secure. I’ll only hold on to your details for up to a year after we wrap up, just in case you need me to swoop back in and sprinkle some extra gold dust over the joint. Prefer a clean break? No problem. I can delete them the moment we’re done, or you can simply update your password.
Let’s Redefine Control
Letting go doesn’t mean losing control; it means finally giving yourself room to breathe. It means you can:
- Stop rewriting the same email 37 times
- Get a better night’s sleep!
- Stop feeling behind every Monday morning
- Focus on why you started this biz in the first place
And for the record? Keeping it all in your head isn’t a strength. It’s a recipe for burnout.
Delegating isn’t a weakness, it’s wisdom – it’s how you grow as a photographer.
You Deserve to Be Supported
Every time you do something that drains you (organising a workflow or writing another email template) instead of something that fuels you, like planning that dreamy concept shoot or creative project that aches to be put into the world, you’re slowly trading passion for admin.
And the more time you spend in admin jail, the harder it is to show up creatively. Or joyfully. Or consistently. Is this hitting home?
You deserve better..
TL;DR:
Handing over passwords is scary, but the freedom on the other side is delicious. You don’t need to have it all figured out before you ask for help.
Let’s sort your systems, your sanity, and your ability to finally exhale. I’ll guide you gently, securely, and without judgment.
Fact: It takes 11 touchpoints on average before someone works with a new business. This blog counts as one. If clicking “book a call” feels like too much today, just hop on my newsletter instead. I’ll meet you where you are.
